Meet Our Team

Apogee Indigo is the brainchild of the people behind Primecard (, a member-based program that provides discounts of up to 50 percent at its network of 500+ merchants in South Florida and the New York Metro area. Primecard has provided over one million members with value-based offers at premier dining, retail, entertainment and travel venues.

Apogee Indigo is the evolution of the vast experience gained from developing Primecard. Apogee Indigo's focus is on revolutionizing the way travelers, or as we call them, Explorers, purchase at their destination from simply spending to always saving. The goal of Apogee Indigo is to develop a program that offers a combination of upfront savings and usage rebates to explorers while guiding them to restaurants, entertainment venues, attractions and retailers. The benefits of Apogee are not restricted to just consumers, but to merchants and distributors.


Since its launch Primecard has partnered
with over 15,000 merchants and:


Generated over $500 million
in revenue for our
Merchant Partners


Driven over 10 million
transactions to our
Merchant Partners


Provided our members
over $150 million
in savings


Sent over 100 million
marketing messages
to our members.

Executive Leadership

Ric Roth

Co-Founder & Director

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Mark Mechanic

Co-Founder & Director

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Oney Seal

Executive Advisor

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Debasish Mitter

Executive Advisor

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Operations Leadership

Sumanta Gupta

Head of Operations

Hindol Chakraborty

Merchant Services

Prithwiraj Mukherjee


Interested in Becoming a Partner?


Reach new out-of-town customers coming to your Apogee Indigo market BEFORE they leave their home. We pay you upfront for the privilege of sending you new customers.



Distribution partners earn revenue on their customers’ dining, attractions, entertainment, nightlife and shopping during the duration of their trip and future trips for years to come.



Wholesale partners purchase Apogee Indigo loads at savings off face value allowing them to provide a high perceived benefit to their customers at a greatly reduced cost.